Check back shortly to see more abstracts for the next edition. 

Report On Click Fraud at Google

                                        Dr Alexander Tuzhilin - NYU                                                   

      Abstract -  Dr. Tuzhilin was asked to evaluate Google's click fraud detection. As part of this effort he visitied Google's campus 3 times, examined various internal documents, interviewed several of Google's employees, saw different demos of their invalid click inspection system, and examined internal reports and charts showing various aspects of performance of Google's invalid click detection system.

Online Marketing Versus Traditional Advertising

Holly Bentz - FruitionMedia.net

      Abstract - Overwhelming controversy examines the efficacy of online marketing versus traditional advertising. Few reports identify the disparity between radio, TV and print advertising and Internet marketing. This report particularizes how consumers are changing the way they access information and the ramifications for the small to large entity. To address the quandary, this research shows which brands were born online, the solutions organizations are using to quantify advertising expenditures, and whether online marketing has the ability to outpace traditional advertising.

A Brief History of Search

Abstract -A brief look at the history of search helps to give insight into the evolution of search algorithms as they are today.  Starting with original search engines like Aliweb the evolution of search is described. A complete list of search engines and their relationship to modern day search will be presented.

Affiliate Marketing 2.0

Abstract -The evolution of Web 2.0, the development of mobile marketing, and the growth of online social networks have altered the way we now market online. Affiliate marketing has been affected as well. We will compare "version" 1.0 to the 2.0, drawing empirical conclusions on how an effective affiliate marketing campaign is to be structured nowadays.
Evgenii "Geno" Prussakov